Product portfolio
Product Builder ยท RetiredKoreanji
Koreanji combined gamified Korean practice, minigames and peer connection in a product created from scratch. It reached more than 100 daily active users at peak.
Story
Why and how I built it
The concept explored how Korean language practice could feel more motivating when lessons, minigames and peer connection lived inside the same product experience.
The product grew to more than 100 daily active users at peak.
Short study sessions and social touchpoints helped learners maintain momentum, discover others at a similar stage and make practice feel less isolated.
Outcomes
What I delivered
- More than 100 daily active users at peak.
- Minigame-led practice loops for vocabulary, recognition and recall.
- Repeatable short-session learning flows.
- Social layer for meeting fellow learners and staying connected.
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